Sofia Carpio

Creator · Brand partnerships · UGC

Content that feels like a recommendation from a friend.


I'm Sofia, a lifestyle creator and social media strategist sharing the places, products, and experiences that fit into real life.

M e e t S o f i a

Real life, thoughtfully told.

I'm a Long Island based creator bringing a storyteller's eye and a strategist's perspective to brand partnerships. From family outings and wellness routines to shopping and local experiences, I make content people want to watch—and can picture themselves in.

2.5K+Instagram community 3.1K+Average Reel views


S E L E C T E D   P A R T N E R S H I P S:  Simon Malls     DICK'S Sporting Goods     Sur La Table     WaterWipes

S E L E C T E D W O R K

Stories worth sharing.

SIMON MALLS
few hours to myself, told through a shopping trip.

BOOST WELLNESS
Showing the experience behind the service.

W A Y S T O C O L L A B O R A T E

What I create

From a single piece of content to a larger story across multiple touchpoints.

  • Sponsored Reels & TikToks

  • UGC for brand channels

  • Product and experience features

  • Event coverage

  • Campaign concepts and packages

L E T S M A K E S O M E T H I N G G O O D

Your brand has a story. Let's tell it in a way people feel.

For partnerships, content creation, and campaign inquiries.

DICK’S SPORTING GOODS
Shopping through a family and sports lens.

FIVE BELOW
Talking reel describing a shopping haul

SUR LA TABLE
A cooking class with a date night story.

LEISURE HYRDARTION

UGC for their hydration drinks

GET IN TOUCH!

GREGORY’S COFFEE
unboxing

FOUR WELLNESS X ROSLYN PADEL
Event recap showing the experience